Content Creator

Content Creator – Deep Brands Do samosas give you all the fillings? Are you always in a curry? If you take efficient growth seriously, but not yourself (and you enjoy a good pun), then let’s talk more about us. Deep Brands is a team of impatient builders, where we all make a difference by elevating global cuisines, enabling cultural experiences at home, and enlightening through education. Our brands are Deep Indian Kitchen, a Bain Co. US Insurgent Brand, and Tem Toa, the newly launched frozen Thai brand – but the foundation of our success is our team. Our team enjoys moving fast, solving problems, and continually improving. At the same time, we show up for each other, have fun, and celebrate our wins. Perhaps most relevantly, our people are empowered to shape their careers and grow our business…and that’s where you might come in! If our culture seems like a fit for you, we are seeking a Content Creator to help build our brand voice across social media channels. Responsibilities will include generating ideas, filming, and editing images. Our ideal candidate will have a passion for social media trends and creating compelling content! We are an equal-opportunity employer and offer a competitive compensation and benefits package. If you’re interested, please review the job responsibilities and requirements and apply! Responsibilities Content Creation Management: ● Create content for Deep Brand’s portfolio of brands, Deep Indian Kitchen & Tem Toa, in a way that accurately and authentically helps consumers get to know their unique personalities (light- hearted, optimistic, outgoing, excited to share our Indian culture). ● Experience in editing video and image content, ideally experience working Adobe, Canva, and Photoshop, bonus if you have experience leveraging AI to translate ideas into content ● Be a strategic, visual storyteller — translating brand strategy and mission into compelling brand stories and purpose-led narratives ● You are willing and excited to appear in content, write copy, film, edit and post. Content will extend across social media platforms including, but not limited to TikTok, Instagram, Facebook, Pinterest and LinkedIn. ● Style food and capture high-quality static images and videos of our products, recipes, and culinary creations to showcase their appeal and versatility ● Thoroughly understand Deep Brands’ equity and develop content plans and initiatives which strengthen positioning, are memorable, and breakthrough with consumers. ● Generate ideas and manage a content calendar for engaging posts, stories, videos, and graphics that showcase our products, recipes, and brand identity while ensuring a consistent posting cadence. ● Collaborate with the marketing team to align content with brand messaging, promotions, and support campaign objectives. ● Film content in the Deep Indian Kitchen office featuring our collective team and environment. Community Engagement: ● Build our brand voice across our social media channels to actively engage with our audience, respond to comments, messages, and inquiries in a timely and professional manner. ● Foster meaningful relationships with followers, and brand advocates to enhance brand loyalty and advocacy, along with managing influencer contracts and deliverables. ● Immerse yourself in industry trends, user preferences, and competitor activities to optimize and evolve content strategy. Team & Culture: ● Actively contribute to Deep Brands’ fast-paced and energetic team culture, fostering collaboration and innovation. Requirements ● Bachelor’s degree and 2-3 years of experience in social media management / content creation, preferably in the Consumer Goods industry ● Proficiency in social media strategy and familiarity with influencer management ● Ability to plan, design, film and edit content across TikTok, Instagram, Facebook, Pinterest, and LinkedIn as well as for other potential outlets, which could include: website, PR, digital media and new social platforms ● Advanced photography / videography skills and portfolio with visual examples of previous work, including food photography. Experience developing and editing video, GIF and static content from an iPhone. ● Exceptional communication, collaboration, and interpersonal skills. ● Strong project management skills and attention to detail. ● Ability to thrive in a fast-paced, dynamic environment. ● Have knowledge of Instagram / TikTok for business, HootSuite (or other social listening/analytics platforms), Adobe Creative Suite, Canva, Photoshop, or other editing software ● Experience with Google Suite and Microsoft Office ● Location: Hybrid, reporting to main office in Union in New Jersey 3 days per week ● Travel no more than 5-10% About Deep Brands Deep Brands was formed in 2026 as a family of brands focused on elevating and increasing accessibility for global flavors. Its brands include Deep Indian Kitchen, the #1 frozen Indian brand in America, and Tem Toa, the first frozen food brand dedicated to Thai cuisine. Each of its brands serves one cuisine exclusively, enabling them to authentically represent their cultures and to enlighten Americans about their cuisine’s bold flavors and culinary traditions. Across its portfolio, Deep Brands is committed to making its products from scratch, using each cuisine’s traditional recipes and processes, and sourcing only the highest quality ingredients. The result is premium, authentic products that replicate restaurant experiences and bring global cuisines to life at home in minutes. Every purchase of Deep Brands’ products benefits its Deepkiran Foundation, which helps provide access to education for thousands of underprivileged children in rural India. Deep Brands is wholly owned by Deep Foods Inc, a 3-generation family company that has been a leading manufacturer of global flavors since 1977. To learn more about Deep Brands and its portfolio, please visit www.deepbrands.com. About Deep Foods Deep Foods is a leader in global flavors manufacturing and distribution in North America with operations in the US, Canada, India and Australia, and makes frozen meals, breads and appetizers as well as snacks, beverages, dairy and pantry essentials. Our brands include Bansi®, Babu’s®, Bhagwati’s®, Deep, Deep Brands (Deep Indian Kitchen® and Tem Toa®), Healthy Tiffin®, Hot Mix®, Mirch Masala®, Reena’s®, and Udupi.® Since 1977, we have had one simple purpose: to share global flavors through made-from- scratch, authentically crafted food and drinks. As a family-owned-and-operated company, it’s our mission that our food not only tastes good but also does good. That’s why every purchase of our products benefits the Deepkiran Foundation, which helps provide access to education for underprivileged children in rural India. You can find our more than 1,200 branded products in stores across the ethnic, natural, conventional, club, drug, mass and ecommerce retail channels.