Imprint is reimagining co-branded credit cards & financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like H-E-B, Turkish Airlines, Brooks Brothers, and Eddie Bauer to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. Our platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial products—without becoming a bank.
Co-branded cards account for over $300 billion in U.S. annual spend—but most are still powered by legacy banks. Imprint is the modern alternative: flexible, tech-forward, and built for today’s consumer. Backed by Kleiner Perkins, Thrive Capital, and Khosla Ventures, we’re building a world-class team to redefine how people pay—and how brands grow. If you want to work fast, solve hard problems, and make a real impact, we’d love to meet you.
The Team
The Growth team at Imprint is responsible for relentlessly driving the growth of our business, from setting go-to-market strategy to launching and running our merchant partners’ programs successfully and scaling their growth through new cardholder acquisition and existing cardholder engagement. We span business development, marketing, partner success, brand, and product, and work cross-functionally with the leadership team to be the voice and advocate for our partners
Location
This role is based in Imprint’s New York City office.
What You'll Do
As the General Manager for a strategically important co-brand credit card program at Imprint Payments, you will play a pivotal role in building and maintaining strong multi-level relationships with our partner and ensuring the continuous and sustainable growth of the program. This role requires a strategic thinker with a strong background in partnership development, P&L management, and a deep understanding of financial services. This role will own and execute overall relationship and marketing strategies for the program, ensuring the program is meeting business objectives and goals for both Imprint and our partners. You will work cross-functionally with our internal teams and with our brand partners to execute innovative and value-driving initiatives that distinguish Imprint’s programs as top-performing across all KPIs.
Key Responsibilities
Strategic Partnership Management:
Cultivate and maintain strong relationships with key stakeholders at our partner brand, including senior executives, marketing teams, and operational leaders
Collaborate with our partners to develop and execute a strategic vision for the credit card program, aligning with their business objectives
Program Growth and Performance:
Develop and implement strategies to drive the acquisition of new credit card customers while maximizing the value of existing cardholders
Monitor and analyze program performance, identify growth opportunities, and develop action plans to achieve program goals
Marketing and Promotion:
Collaborate with the brand's marketing team to create effective promotional campaigns and marketing initiatives to increase cardholder engagement and usage
Lead annual and quarterly planning, budgeting, and forecasting processes to ensure the successful delivery of program goals
Analyze market trends and the competitive landscape to identify opportunities for product enhancements and promotions
Compliance and Risk Management:
Partner internally with the compliance team to ensure that the Credit Card programs adhere to all regulatory and compliance requirements
Implement risk management strategies to safeguard the program's financial health and minimize potential issues
Reporting and Analysis:
Generate regular reports on program performance and provide insights and recommendations to senior management
Conduct in-depth data analysis to identify trends, customer behaviors, and areas for improvement
Cross-functional Collaboration:
Work closely with cross-functional teams within Imprint Payments, including product, risk, compliance, customer service, and finance, to support the success of the Credit Card program
What We Look For
6+ years of relevant program and relationship management, operations, and marketing experience in financial services; experience in a co-brand credit card environment is preferred but not required. Experience in eCommerce and/or Sportsbook is also a plus.
Proven ability to play a client services role with demonstrated ability to marry the goals of two brands to drive mutual growth
Exceptional project management skills with the ability to handle multiple priorities and initiatives and execute flawlessly
Strong business acumen - track record of owning and managing P&Ls, with the ability to leverage data and insight to inform decision-making
Budgeting and planning - experience allocating marketing budgets, forecasting account growth, and leading annual and quarterly planning processes
Strong communication skills, with the ability to present in front of large audiences including executive stakeholders
Balance of creativity and analysis – the ability to turn data & insights into action
Experience leading cross-functional projects, with high attention to detail
Collaborative mindset - has a problem-solving approach with a can-do attitude
Excellent presentation and data organization skills. Proficiency in Google Workspace (e.g. Gmail, Docs, Sheets, Slides, Drive) a plus
For this particular program GM role, passion for and interest in professional sports is preferred.
Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Additional health coverage includes access to One Medical and the option to enroll in an FSA
16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
An understanding that successful hybrid work requires flexibility and an appreciation for asynchronous work
Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity
Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.
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