Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. The role of Optimization Strategist involves managing and optimizing paid search and SEO campaigns for Affiliate and PerformanceIQ clients, focusing on enhancing their performance in the search landscape.
Responsibilities
- Manage and optimize paid search (SEM) and SEO campaigns with a strong focus on the automotive industry
- Monitor, analyze, and fine-tune campaigns to maximize traffic, leads, calls, and conversions
- Collaborate closely with Account Management and Sales teams to develop performance-driven digital strategies
- Track KPIs, identify trends, and adjust tactics in real time to boost performance
- Troubleshoot and resolve campaign challenges creatively and efficiently
- Stay ahead of evolving search trends, algorithms, and technologies
Skills
- 1+ years of experience managing SEM campaigns (SEO experience a plus)
- A strong grasp of paid search platforms, conversion tracking, and analytics tools
- Data-driven mindset with solid Excel and reporting skills
- Ability to communicate strategy clearly to non-technical partners
- Highly organized, detail-oriented, and motivated to learn and grow
- A collaborative spirit and a passion for helping clients succeed
Benefits
- Comprehensive medical, dental, vision, and 401(k) with company match
- Generous MTO Time Off package including Company Paid Holidays
Company Overview
LocaliQ is a marketing platform that helps businesses find and convert with a suite of marketing automation and insight tools. It was founded in 2018, and is headquartered in Pittsford, New York, USA, with a workforce of 1001-5000 employees. Its website is https://localiq.com.Company H1B Sponsorship
LocaliQ has a track record of offering H1B sponsorships, with 1 in 2025, 4 in 2024, 6 in 2023, 2 in 2022, 2 in 2021, 3 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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