Note: The job is a remote job and is open to candidates in USA. Eden is seeking an external Website CRO Specialist to provide expert-level conversion rate optimization services across their digital platform. This role requires a senior operator who can independently diagnose complex funnel problems and deliver a complete experimentation lifecycle that translates insights into measurable revenue growth.
Responsibilities
• Conduct independent performance audits of specified page types (Homepage, Marketing LPs, PDPs, Blog templates)
• Deliver a prioritized CRO roadmap for each page type, identifying specific opportunities, hypotheses, and project timelines
• Independently plan, launch, and manage a high-velocity A/B and multivariate testing program using VWO (or equivalent testing platform provided by the contractor or mutually agreed upon)
• Define all requirements, targeting rules, acceptance criteria, and KPIs for experiments
• Perform all necessary QA and analytics validation (measurement and logic standpoint) to ensure data integrity of experiments
• Maintain comprehensive documentation of the testing library, learnings, and 'guardrails' for future reference by Eden’s team
• Provide clear, detailed implementation specifications (annotated wireframes, requirements, edge cases) for Eden’s Webflow developers and engineers
• Collaborate with internal Design, Engineering, and Clinical Operations teams to ensure proposed CRO initiatives align with brand standards and regulatory requirements
• Assess feasibility of proposed designs using working knowledge of HTML, CSS, and JavaScript
• Build and deliver weekly performance readouts and reports (using Mixpanel and GA4 data)
• Provide deep-dive behavioral analysis reports to justify optimization strategies
Skills
• 6+ years of independent CRO experience with a proven track record of delivering measurable conversion lifts across diverse page types
• Expertise in experimentation design, statistical rigor, UX heuristics, and funnel strategy
• High-level fluency in analytics platforms (Mixpanel, GA4) and experimentation platforms (VWO)
• Working knowledge of Webflow capabilities and front-end code literacy (HTML, CSS, JS) sufficient for communication and requirements scoping
• Must manage own work schedule, professional licensing, and equipment to meet project deadlines
Company Overview
• Eden a wellness and lifestyle brand focused on modern consumer solutions. It was founded in 2023, and is headquartered in Michigan, North Dakota, USA, with a workforce of 51-200 employees. Its website is https://www.tryeden.com/.