根据全国的市场计划和区域市场的情况,通过和中央市场部及销售部的沟通,制定并执行有区域针对性的市场活动,协助销售部完成区域销售指标,树立产品和公司的品牌形象。
Principle Roles & Responsibilities / Accountabilities 主要职责/责任
(Major functions of the position) (职位的首要职能)
o Implement innovative and effective marketing program according to the marketing strategy, close cooperation with central mkt, sales team.
o Establish pertinent regional marketing plan
o Accomplish national marketing plan with the cooperation of PM
o Implement regional marketing programs with the cooperation of sales team
o Actively feedback information from expert and competitor
o Organize the Local academic meeting with attractive contents under our strategy
o Manage market program budgets within financial limit
o Deliver smooth sales communication and training, drive field force implementation of marketing strategy
o Clearly delivery marketing strategies to ensure the marketing plans and programs smoothly implement to obtain business growth
o Collect sales team’s feedback through routine communication & field visit: Environment, Competition, Brand Message, Activities
o Routine product knowledge training to sales team
o Joint call with MIC and DSM, attend regular meeting
o Keep in touch with the PM and Medical for the clinic studies, and make sure completing the studies on time
o Coordinate with sales manager through the integration program for making consents on local promotion
o Develop and manage KOL
o Organize pertinent activity and development plan of KOL
Hiring qualification and requirements 录用条件及要求
At least 2 years’ experience in sales or marketing unit of major or joint venture Pharma. Company
Language skill: Good at English listening, speaking, reading and writing.
Education/Qualifications教育程度/所获资格证书
Relatedfieldrequirements 相关领域的要求
Medication, marketing, commerce preferred; Experience in CV field preferred
o Good accountability of medical understanding and marketing plan implementing.
o Knowledge and experience in driving regional product management
o Excellent analytical, communication skill and good accountability of problem solving.
o Excellent presentation and interpersonal skill
o Manage Oneself/demonstrate leadership within own role
Originally posted on Himalayas
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