Sales Associate

PURPOSE AND SCOPE

The Sales Associate is responsible for supporting sales growth by utilizing business acumen, building strong customer relationships, assisting with account management, and delivering excellent customer service. This role focuses on growing business with existing accounts, prospecting new opportunities, and ensuring customers receive high-quality support and communication.

ESSENTIAL JOB FUNCTIONS

• Strong analytical skills to build growth plans by supporting sell in of products and programs with customers
• Support account growth with sales initiatives, customer communications, and follow-up activities.
• Build business plans, provide forecasts and deliver results.
• Partner with the Sales Manager/CCO to execute sales strategies and programs focused on customer needs and profitable growth.
• Act as a liaison with the marketing department to coordinate sales materials, promotions, and campaigns.
• Assist with E-Commerce, Inside Sales, and Promotional sales tasks as directed.
• Help expand sales with assigned accounts by identifying opportunities and supporting new business development.
• Maintain accurate sales records, account notes, and forecasts in CRM tools.
• Participate in pre-call planning, prepare sales materials, and complete post-call follow-ups.
• Provide support for trade shows, customer events, and sales presentations.
• Stay informed on product knowledge, industry developments, and competitor activity.
• Collaborate with cross-functional teams, including Quality Assurance and Operations, to support customer requirements and order fulfillment.
• Contribute input on marketing materials, products, and packaging improvements from customer feedback.
• Perform other duties as assigned.

ABOUT OUR COMPANY:

At Adventure Ready Brands we pride ourselves on exhibiting quality in all we do. We are built upon core values that cultivate a culture of growth focused on results, customer satisfaction, leadership, innovation and initiative, as well as communication and teamwork. 

We offer Medical, Dental, and Vision insurance, FSA, HSA, Supplemental Life Insurance, Long Term Disability, 401k with matching program, paid maternity and parental leave, as well as company paid Short Term Disability, a company paid Life Insurance policy. At ARB, we provide weekends off, Paid Time Off after 90 days, paid holidays after 30 days, and a work environment with a hardworking, dedicated, and friendly staff!

• Bachelor’s degree in business, marketing, or related field preferred; equivalent work experience accepted.
• Prior sales or customer service experience strongly preferred.
• Strong communication skills, both verbal and written, with attention to detail.
• Organized, self-motivated, and able to manage multiple priorities.
• Proficient with Microsoft Office Suite and CRM software.
• Ability to travel occasionally for customer visits, trade shows, or training.