Senior Lead - MarTech

Job description Join Zepz: Breaking Down Borders, Together Our Meaningful Mission At Zepz, we're all about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we provide a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech. Zepz is the power behind WorldRemit and Sendwave,  driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognizes and supports global connections. Who You'll Be Joining We look for mission-driven builders who thrive in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring clarity to tough challenges. At Zepz, we are Relentless Learners, always seeking feedback, and  Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk. Our Core Commitments — What We Live By Our vibrant and truly diverse culture is built on three core commitments, that guide how we work and interact: - Integrity: We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other. - Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering. - Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve. Perks of Joining Our Team We believe in empowering colleagues because we genuinely trust our team. Our culture is founded on this high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performance Our remote-first culture means you have the flexibility to work in your employing country wherever you feel the most focused and productive. This freedom comes with wonderful tailored, location-specific perks designed to support your whole life, not just your work. Think unlimited annual leave , great healthcare benefits, and employee discounts.  We want you to thrive and focus entirely on making your biggest impact! In turn, we expect you to bring high ownership and commitment to your work. This is a place where we value trust and high performance, and we'll provide the environment and support needed for you to excel About the Role and TeamAs the Senior Lead - MarTech at Zepz, you will be the strategic architect of our global marketing engine. You will lead the vision for the infrastructure that powers personalized, real-time communication for millions of users worldwide across our WorldRemit and Sendwave brands and ensure we have a market leading ad tech infrastructure to power our growth and performance marketing team.  We are looking for a leader who bridges the gap between high-level marketing strategy and technical delivery. You aren't just managing tools; you are building a scalable ecosystem that leverages data and tooling as a competitive advantage, ensuring our lifecycle marketing is global, measured, compliant, and hyper-personalized. What You Bring to the Table- Strategic Leadership: 8+ years of experience in martech, with a proven track record of designing and scaling global tech stacks. - Platform Mastery: Expert-level knowledge of adtech, engagement and measurement tooling and how they integrate into a wider ecosystem. - Data Orchestration: understanding of data schema and integration into the martech stack  - Stakeholder Management: Experience acting as the translator between Marketing, Data Engineering, and Product teams to align technical roadmaps with business KPIs - Operational Excellence: A "systems-thinking" approach—you design processes that eliminate manual work and ensure 100% reliability of anything business critical - Regulatory Fluency: Experience navigating the complexities of marketing in a regulated Fintech environment What You Will Focus On- Stack Strategy & Architecture: Own the long-term roadmap for our MarTech stack, ensuring our integrations (Braze, appsflyer, CAPI etc.) are future-proof and cost-effective. - Data Governance: Lead the strategy for data flow across the stack. You will oversee how we use Webhooks, Liquid logic, and CDPs to drive deep personalisation at scale. - Process Optimisation: Audit and refine internal workflows to bridge gaps between third-party tools, ensuring the CRM and Growth teams can launch experiments with zero friction. - Experimentation Governance: Provide the framework for sophisticated A/B testing and ensure robust event tracking is consistent across all brands. - Deliverability & Global Compliance: Partner with Security and Legal to maintain gold-standard deliverability and ensure every touchpoint meets global privacy regulations. - Performance Monitoring: Establish SLAs and monitoring frameworks for automated triggers to ensure critical communications  - Marketing measurement stack: ensure our tooling is up to date and help to orchestrate the right tagging and tracking infrastructure - Adtech: Define and execute on a holistic AdTech strategy that bridges the gap between paid media and owned channels, ensuring a unified customer journey through the integration of DSPs, SSPs, and the broader MarTech ecosystem. - Simplification: via agentic and a streamlined stack, ensuring our tooling speeds up end to end processes  Nice to Have / Bonus Points - Extensive experience with Customer Data Platforms (CDPs) and MMPs - High-growth, mobile-first environment - Engineering experience  If you want to join us in our journey to help break barriers in financial access and improve lives globally, there's no better place or time to join. Our global team of 800+ people is spread across six continents. We aspire to hire the best mix of people from former Olympians to YouTube influencers and we speak over twenty languages. This incredible diversity isn't a bonus; it's the engine that lets us serve the world. Ready to Apply? Let’s Go.