Job Description:
• Use audience, competitive, channel, and media planning tools to answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of campaigns.
• Lead the identification of media partners/platforms, programming/networks opportunities that maximize the impact of campaigns through a range of media platforms.
• Analyze demographic data and trends in consumption to ensure these are factored into recommendations.
• Interpret insights and data to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance.
• Own conception and delivery of innovative, business-building marketing solutions and serve as a key point of contact for the client.
• Operate cross-functionally with the investment team and client strategy team to sync planning outputs and recommendations with measurement capabilities.
• Work with Client Strategy & Analytics counterparts to understand performance-based attribution and optimizations, arriving at a synergistic approach for blended campaigns.
• Partner with Strategic Planning lead to serve as agency liaison with external planning tool partners and help evaluate the further development of Tinuiti’s suite of tools.
Requirements:
• 5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market.
• Experience with cross-channel planning required, including: linear TV, streaming video/audio, and overall digital media (search, social, display, etc).
• Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, Kantar.
• Understanding of companies/campaigns with KPIs that range from performance marketing to true brand awareness efforts.
• Strong POV of industry planning, insights, and competitive tools.
• Expert knowledge of the media landscape - both traditional and digital.
• Ability to build relationships with clients and peers (trusted advisor).
• Strong written and oral communication skills, specifically around presentation story-telling.
• Ability to travel to onsite meetings 1-2 times a month at most.
Benefits:
• Unlimited PTO: We offer unlimited paid time off to ensure you have dedicated time to step away and disconnect.
• 20 paid holidays: Including multiple long weekends, to ensure you have time to rest and recharge.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.