Role: Vice President, Product Strategy & Commercialization
Location: Remote
We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring
We’re seeking a Vice President, Product Strategy & Commercialization to lead our national brand and product portfolio strategy—from innovation through launch. This role will drive consumer-led product development, technical formulation, and end-to-end commercialization, building a best-in-class portfolio across all active markets
Your Impact:
- Set the vision and direction for our national brand and product portfolio, defining clear priorities that drive growth, differentiation, and market leadership
- Build and evolve a consumer-led innovation pipeline, identifying whitespace opportunities and translating insights into high-impact products
- Lead the end-to-end product lifecycle—from concept through formulation, packaging, and commercialization—ensuring quality, compliance, and profitability
- Establish and scale best-in-class processes that bring structure, speed, and consistency to product development and launch execution
- Align and influence cross-functional teams and executive stakeholders, ensuring seamless execution and delivering products to market with clarity and impact
Your Strengths:
- Extensive experience in product strategy, innovation, and commercialization (cannabis or highly regulated industry preferred)
- Strong track record of building and scaling product portfolios and driving revenue growth
- Deep understanding of consumer trends, product development, and go-to-market strategy
- Experience leading cross-functional teams across product, marketing, and operations
- Knowledge of formulation, packaging, and regulatory requirements
- Strategic thinker with strong execution skills and attention to detail
- Comfortable operating at both a high-level and in the details within a fast-paced environment
If we are EMPATHETIC, HONORABLE & ACCOUNTABLE
And we grow ourselves and business with GRIT then we will be
CHAMPIONS OF CANNABIS
Why Join Us:
Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).
Massachusetts pay range
$220,000—$220,000 USD