Description
We are building the next category leader at the intersection of regenerative agriculture, carbon markets, and enterprise sustainability. Our mission: unlock real, verified climate outcomes by bridging the gap between farmers, carbon quantification, and corporate supply chains. We’ve built an organization designed to deliver — not just promise.
Now, we’re scaling our market presence. This role is your opportunity to shape the narrative that will define the next era of regenerative agriculture and climate solutions.
More About You
Honest and trustworthy creator who loves to get involved in a mission for good and lead the crowd from the front of the pack. A driven and enthusiastic learner looking for an opportunity to maximize impact. Loves working as part of a team and driving efficiency. Excited to roll up their sleeves and get to work in a fast-paced environment.
The Role
The Brand & Communications Lead will own and elevate how our sustainability mission is expressed to the world. Reporting directly to the Marketing Director, this role acts as the creative and strategic force behind how we communicate our regenerative agriculture and sustainability innovations – both in our core agriculture business and our sustainability business unit focused on scope 3 and high-integrity carbon markets. This isn’t a “press release and blog post” job. If you’ve ever wanted to shape the brand strategy of a climate company poised to change an industry — this is it.
You’ll be expected to:
• Lead Holganix’s brand expression for its sustainability business that reflects Holganix’s leadership and mission
• Lead media relations, thought leadership, and PR, building relationships with journalists, partners, and influencers across the climate, agtech, and sustainability sectors
• Translate complex scientific and technical outcomes into compelling, accessible stories for multiple audiences — from investors to farmers to corporate sustainability leaders
• Collaborate with our executive team to amplify executive voices and subject matter experts through keynotes, op-eds, and spotlight opportunities
• Own/lead/guide creative direction for the sustainability business, leading content visioning and execution for campaigns, social storytelling, design themes, and messaging frameworks.
• Support go-to-market teams (Insetting and Carbon BD) with narrative materials, pitch decks, and market positioning
• Build a content roadmap for the sustainability business that blends high-profile earned media, social storytelling, and partnership amplification
Key Responsibilities
• Develop and execute Holganix’s brand strategy and communications plan for Holganix’s sustainability business unit
• Manage PR efforts and media relationships, including press releases, pitches, and interviews for both Holganix’s sustainability and agriculture business units.
• Own the thought leadership strategy: op-eds, bylines, LinkedIn content, speaking engagements
• Work cross-functionally with the Holganix sustainability unit’s BD, Carbon Programs, and Product to ensure all public-facing materials reflect our mission and competitive differentiation
• Lead the development of case studies, impact reports, and storytelling assets to support sales and partnership teams
• Monitor market trends and ensure Holganix stays ahead of the narrative curve in regenerative ag and carbon
Ideal Profile
• 5+ years in brand, communications, or public relations — ideally in climate, agriculture, sustainability, or mission-driven sectors
• Exceptional writing and storytelling ability, with a proven track record of simplifying complex topics into compelling narratives
• Strong media relations experience, with an established network (bonus if in climate or agtech press)
• Experience collaborating with executive leadership and supporting high-level thought leadership
• Entrepreneurial mindset — you can build from scratch and thrive in fast-moving environments
Requirements
Job Requirements
• Experience with CRM and content platforms (We use HubSpot, but there is plenty of related software out there), design tools (We use Canva primarily, but there is plenty of related software out there), and project management software (we use Monday.com).
• Proficient with Microsoft Outlook, Word, Excel, PowerPoint, Teams, etc
• Bachelor’s degree in English, Marketing, Communications, Business, or related field
• Willingness to travel for events and team collaboration
Summary
Why This Role?
You’ll be the architect of how Holganix shows up in the market — not just today, but as we define the future of regenerative agriculture and climate solutions. You’ll work alongside a high-performing team committed to the mission of solving climate change and revitalizing the earth’s soil.
This is your chance to shape narratives that influence industries, policymakers, and consumers alike — and to help build the new standard. This is a chance to make climate impact at scale — and get in early as we build the new standard.
More About Us
• We have a patented process to create the most diverse microbial soil solution on the market. The data and studies show remarkable results as Holganix solution restores life to soil.
• We are committed to developing sustainable agriculture. For us, that means crafting products by nature for nature. It also means helping farmers build more profitable farms and more profitable soils. Farmers get a return on using our products in just one season, all while building the long-term health of their soil so they leave their land better than how they inherited it.
• We are hyper-focused on integrity and trust. Farmers have been sold a lot of snake oil and we are fanatically committed to providing honest data, honest testimonials, and transparency.
• Gratitude is at the center of everything we do. As a team, we recognize the abundance of opportunity around us and are dedicated to focusing on all of the things around us for which we can be thankful.
• We work in a dedicated fashion to develop our teams and ourselves with high levels of transparency, creativity, positivity, and curiosity. We are learners and creators who use an ever-evolving set of tools to help us develop as humans and make our teams more efficient and fun.
The folks we partner with should fit our core values. These core values include:
Gratitude – An attitude of gratitude builds resiliency, creativity, and opportunity. When faced with difficulty, we ask “what is the gift in this?”
Flow – Flow is living with trust, hope, and joy. We focus on what we’re for, not what we’re against, keeping obstacles (the “rocks in the flow”) out of the way.
Love – We love what we do, who we do it for (partners, planet, stakeholders), and who we do it with.
Creator Mindset – We are a community of creators, not passengers, nor victims. We ask, “what do we want?” and then make it happen.
Win-Win – We value the success of each other and our partners as much as our own. We persist in uncovering that “extra something” that ensures a meaningful win for everyone. Collaboration, openness, and abundance drive us forward to create shared success for all.
Benefits and Perks
Holganix offers competitive, employer supported benefit plans including health, dental, vision, a 401k with a 3% employer contribution, parental leave, education benefits and life insurance. We are relentless in looking for ways to improve our employees’ lives, in and out of the office, so these plans are ever improving, be sure to ask more! We believe in hiring great people that make good decisions. We trust that you will dress the part when the situation arises (and we love our t-shirts too!). We are a community and family-oriented culture--it’s in our roots. We embrace ad-hoc lunches and healthy engagement with our families, friends, pets, and little ones.