Director of Media Strategy

Job Description: • Lead audience and journey strategy initiatives including audience frameworks and journey mapping • Own omnichannel strategy across paid search, paid social, programmatic display, video, CTV, and owned media channels • Design scalable media strategies that support franchise and multi‑unit business models while maintaining local relevance • Establish standards for testing, optimization, performance management, and media quality across channels • Partner with the Marketing Technology team to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes Requirements: • Eight or more years of experience in paid media, audience strategy, or integrated marketing across complex, multi‑channel programs • Deep understanding of cross‑channel media planning across search, social, programmatic, CTV, and emerging platforms • Strategic fluency in major advertising platforms such as Google Ads, Meta, LinkedIn, TikTok, and leading DSPs • Strong measurement and analytics literacy including GA4 interpretation, KPI definition, UTM governance, attribution concepts, and experimentation frameworks • Experience developing audience strategies including personas, segmentation models, first‑party data activation, suppression logic, and full‑funnel journey mapping • Ability to architect media plans that clearly define budget allocation, channel mix, sequencing strategies, testing agendas, and forecasted business outcomes • Understanding of how creative and messaging strategy intersect with audience behavior, journey stage, and platform context • Strong communication and storytelling skills with the ability to translate complex performance data into clear, executive‑ready recommendations • Experience supporting enterprise, franchise, or multi‑unit business models and scaling national strategies into effective, measurable local execution. Benefits: • medical • dental • vision • matching 401k • wellbeing stipends • remote work support