Responsibilities
User activation, engagement, and retention
- Design and execute campaigns that move users through key stages: from first login to habitual engagement, and from engaged user to paying customer.
- Identify where users drop off or disengage and develop targeted messaging interventions to address it.
- Support lifecycle marketing across the full user journey — onboarding, re-engagement, milestone moments, and retention.
- Support the platform flywheel: design campaigns that reinforce engagement on both the brand and retailer/seller sides, understanding how activity on one side creates value for the other.
In-product and lifecycle messaging
- Design and execute in-product communication campaigns: onboarding nudges, feature announcements, re-engagement prompts, conversion triggers.
- Own and operate marketing automation and lifecycle messaging tools tied to user behavior signals.
- Write clear, user-appropriate copy for in-product messages, push notifications, emails, and contextual prompts.
Marketplace conversion support
- Work closely with the Marketplace PM to align marketing execution with the marketplace product — one important surface where activation and conversion happen.
- Design campaigns and messaging that support user-to-customer conversion within the enterprise-approved marketplace experience.
- Support upsell and retention messaging for paid users in the Direct Selling segment.
Release and product communication
- Translate product releases into clear, structured communication for internal teams (Sales, CS, Support).
- Own the internal release notes process: make new capabilities understandable and actionable for non-product audiences.
- Maintain consistent product messaging across teams so everyone speaks about the product in the same way.
Measurement and iteration
- Track key growth and engagement metrics and use them to prioritize where to focus campaign effort.
- Run structured experiments: A/B tests on messaging, timing, segmentation, and offer framing.
- Share results with the team in a way that drives decisions, not just reporting.
Qualifications
- 3–5+ years of hands-on experience in growth marketing, lifecycle marketing, or user engagement, ideally within a B2B SaaS or platform context.
- Comfortable with marketing automation tools and basic product analytics — data-literate and comfortable drawing conclusions from funnel data.
- Strong written communication: able to write for end users and for internal audiences, adjusting tone and clarity for each.
- Execution-oriented — moves fast, owns work end-to-end, and operates well without heavy direction.
- Able to work cross-functionally without formal authority: aligns with PMs, designers, CS, and Sales as a collaborator, not a gatekeeper.
- Advanced English or higher: Exceptional written and verbal communication skills are required.
Nice to have
- Experience with marketplace, two-sided platform, or B2B2C models.
- Familiarity with Direct Selling, retail frontline, or distributor-driven sales environments.
- Experience running messaging experiments and documenting learnings systematically.
- Exposure to enterprise SaaS contexts where the end user and the economic buyer are different people.
What success looks like
- User activation, engagement, and retention metrics are improving quarter over quarter as a result of campaigns and messaging work.
- The marketplace conversion funnel has measurable campaigns running at each stage — not ad hoc, but systematic.
- In-product messaging operates as a real, instrumented channel with regular experiments and documented learnings.
- Internal teams receive consistent, timely, and usable release communication without chasing the product team for it.
- The platform flywheel is visibly supported: campaigns actively reinforce engagement on both the brand and the retailer/seller side.
We offer
- People-oriented management without bureaucracy.
- Flexible hours.
- 100% remote position.
- 18 working days of annual paid vacation.
- Paid sick leaves.
- Friendly and engaging professional team.
- Learning and development program.
- Accounting and legal support.