Job Description:
• Own the Meta ad accounts for 5–10 DTC brands, managing budgets from $50K–$500K+/month.
• Develop, launch, and scale paid social strategies across Meta with a deep understanding of creative testing frameworks, offer iteration, and funnel optimization.
• Collaborate with the creative team to direct content strategy based on performance data (hooks, thumbstop ratios, retention, CTA performance).
• Monitor performance daily, identify trends, and rapidly iterate toward CPA/CAC and MER targets.
• Manage full-funnel performance: prospecting, retargeting, and LTV optimization.
• Use data tools like Motion, Triple Whale, Polar, or Northbeam to extract actionable insights.
• Lead client communication on performance insights, strategy shifts, and growth opportunities.
• Document and refine media buying SOPs and testing frameworks for scale.
• Mentor and support junior media buyers and analysts.
Requirements:
• 5+ years of direct Meta buying experience in a performance-driven DTC environment.
• Proven track record of scaling DTC brands from <$100K to $1M+ monthly spend profitably.
• Deep understanding of Meta auction dynamics, learning phases, and signal optimization.
• Experience with CBO/ABO campaign architecture, UGC + creator ads, and creative iteration frameworks.
• Proficient with analytics dashboards: Meta Ads Manager, Motion, Triple Whale, Northbeam, Google Sheets.
• Strong communication skills — able to lead strategy calls and client presentations with confidence.
• Bonus: Experience with TikTok, YouTube, or Google Ads.
• Bonus: Agency experience working with 8- and 9-figure DTC brands.
Benefits:
• Profit sharing
• Flexible work arrangements