Senior Manager, User Acquisition

Overview The Senior Manager, User Acquisition will own a significant portion of our ROI-driven UA portfolio, with full accountability for performance across key channels. This role is responsible for driving growth through data-informed strategy, hands-on campaign execution, and cross functional leadership. The ideal candidate brings 6+ years of experience in mobile user acquisition, a deep understanding of performance drivers across major ad platforms, and a proven track record of managing and optimizing multi-million dollar budgets. You are both strategic and execution-oriented, comfortable operating in a fast-paced, entrepreneurial environment. Key Responsibilities • Own end-to-end performance of UA campaigns across key channels and geographies • Partner with senior leadership to define and execute UA strategy aligned with growth goals • Plan, allocate, and manage monthly budgets across multiple channels to maximize ROAS • Analyze campaign performance, including cohort analysis, LTV vs. CAC, channel performance, and creative effectiveness • Deliver clear, data-driven reporting and forecasts against growth and ROI targets • Manage and optimize relationships with ad network and platform partners • Ensure accurate attribution and measurement through MMP platforms • Identify, test, and scale new channels, strategies, and creative approaches through structured experimentation • Collaborate cross-functionally with product, data science, creative, and marketing teams • Drive App Store Optimization (ASO) initiatives, including asset testing and conversion optimization • Stay current on industry trends, platform changes, and competitive dynamics to inform strategy Qualifications Experience • 6+ years of experience managing mobile user acquisition campaigns across paid channels (ad networks, social, search; gaming experience preferred) • Proven track record of managing and optimizing seven-figure marketing budgets • Strong experience using data to inform strategy, experimentation, and decision-making • Experience presenting performance insights and recommendations to stakeholders Skills & Expertise • Deep understanding of performance marketing, including forecasting, modeling, and ROAS optimization • Strong analytical skills with proficiency in Excel and/or Google Sheets • Experience with attribution and analytics tools (e.g., Appsflyer, Tableau, Leanplum) • Familiarity with SKAN 4 and measurement frameworks (MMM, MMP, SKAN triangulation) • Experience with AI-driven UA workflows is a strong plus • SQL and data visualization experience preferred • Ability to build scalable workflows and processes Education Bachelor’s degree in Marketing, Business, Economics, or a related quantitative field preferred Pay band for this job: $121,300 to 181,900