We are looking for an experienced Marketing Strategy Consultant to help refine and scale the marketing efforts for an AI-powered SaaS platform focused on RFP (Request for Proposal) automation.
Our platform serves two core audiences:
Suppliers responding to RFPs
Buyers creating and managing RFPs
We have an active presence across LinkedIn, website, and webinars, but we need a strategic expert to improve messaging, engagement, and conversions.
This is a strategy and advisory role, not execution-heavy.
Project Goals:
Improve brand positioning and messaging clarity
Increase engagement on LinkedIn and social platforms
Improve conversion rates (demo bookings and leads)
Strengthen go-to-market strategy for dual audiences (buyer vs supplier)
Provide a clear roadmap for growth
Scope of Work:
LinkedIn Audit (Personal and Company)
Profile positioning and optimization
Headline and About section improvements
Banner and visual recommendations
Content strategy direction
Keyword optimization
Thought leadership opportunities
Marketing Strategy and Messaging Advisory
Evaluate current marketing efforts
Improve messaging clarity for buyers and suppliers
Define value propositions
Identify ideal customer profiles (ICP)
Suggest positioning improvements
Social Media Review
Analyze LinkedIn and Instagram performance
Recommend content themes
Recommend engagement strategies
Suggest authority-building content
Website Messaging Review
Homepage messaging improvements
Call-to-action (CTA) optimization
User journey recommendations
Conversion improvements
Clear differentiation between buyer vs supplier experience
Go-To-Market (GTM) Strategy
Define messaging for both audiences
Suggest acquisition channels
Improve funnel clarity
90-Day Marketing Roadmap
Phase 1 (0–30 Days):
Messaging and positioning
LinkedIn optimization
Website clarity
Phase 2 (30–60 Days):
Brand awareness
Thought leadership
Content strategy
Phase 3 (60–90 Days):
Lead generation
Conversion optimization
Webinar and funnel improvements
Deliverables
LinkedIn personal profile and company page audit
Social media evaluation
Website messaging recommendations
Messaging framework
Lead generation strategy
90-day roadmap
4 to 6 sample LinkedIn posts
Ideal Candidate:
Proven experience in B2B SaaS marketing
Experience with AI, technology, or startup products
Strong expertise in LinkedIn growth strategy
Strong skills in messaging and positioning
Experience with go-to-market strategy
Experience with procurement, RFP, or enterprise tools is a plus
Ability to think strategically and provide actionable insights